The City of Barrie is launching National Drowning Prevention Week July 15 at Centennial Beach. It runs until the 21st and include rescue demonstrations and lectures by the Lifesaving Society of Ontario and the Red Cross.

Roughly 500 people drown in Canada every year, in conditions that are entirely preventable. Drowning in preventable water-related incidents has become the third leading cause of accidental death among people aged 60 years and under. Failure to wear life jackets or a PFD contributes to 88% boating deaths in areas that are close to safety.

The city is teaming up with the Canadian Red Cross again this year to loan PFD’s to the public for a refundable $10 deposit. Nearly 200 people participated in the loan (and educational) program in 2017. Find out more here.

The event starts with speeches at 10:00 am followed by a beach rescue demonstration by city lifeguards and a flag raising ceremony at City Hall.

Representatives from MPP Doug Downey’s Office, Sindy Parsons, Public Education Manager Lifesaving Society Ontario, and Shannon Scully-Pratt, Swimming & Water Safety Representative Canadian Red Cross will be in attendance.

For information, visit