CAA of Southern Ontario (CAA SCO) recently launched the #DontDriveHigh campaign adressing cannabis impairment.

The key message of the campaign is that the legalization of cannabis does not negate it’s harm. Consuming cannabis, much like alcohol, impairs ones judgment, motor skills, perception and reaction time.

A collection of demonstration videos were released by CAA SCO, in partnership with The Turn Lab, targeting young drivers. The videos outline the physiological and psychological effects of cannabis leading to impaired driving. These include concentration, coordination, decision-making and reaction time.

Awareness of the effects of using cannabis is at its lowest among men who are between 25 and 34 years of age, according to CAA research. This age group is also most likely to drive impaired, who live in densely populated areas with limited driving experience.

CAA will be rolling out the #DontDriveHigh campaign across the province, and are hosting an online education hub in the meantime.

Image taken from